Google Ads & Meta Ads Case Studies | DigitalWill Ads

Case Studies

Google Ads and Meta Ads case studies, numbers included

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Trucking Compliance
Google Ads

Scaled paid media to $230k+ monthly revenue from $27k spend.

0X
Return on Ad Spend
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Luxury Diaper Bags
Google AdsMeta Ads

Revenue grew from $20k to $130k/month in just one year.

0X
Monthly Revenue Growth
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Planner Brand
Google AdsMeta Ads

Monthly conversions grew from $20k to $140k in three months at a 4x ROAS.

0X
Monthly Conversion Value
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E-Commerce Seafood
Google Ads

Took a premium retailer from zero to $3.4M in revenue.

0X
Return on Ad Spend
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Japanese Lifestyle
Google Ads

Increased ROAS 62% while cutting ad costs by 20%.

0%
ROAS Improvement
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Home Improvement
Google Ads

Recovered a suspended account and scaled to $3.7M revenue.

0X
Return on Ad Spend
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Trailer Parts
Google Ads

Scaled revenue 212% through catalog segmentation of 110k SKUs.

0%
Revenue Growth
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Outdoor Recreation
Google Ads

Drove a 40% ROAS improvement through seasonal optimization.

0X
Return on Ad Spend
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Apparel & Costume
Meta Ads

Over $1M in revenue through seasonal scaling and efficiency-mode campaigns.

0X
Peak Return on Ad Spend
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Japanese Lifestyle
Meta Ads

$433k in revenue with ROAS improving every year, from 2.62x to 3.52x.

0%
Revenue Growth
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Military Apparel
Meta Ads

Consistent 5.3x ROAS for a Marine merchandise brand via a full-funnel system.

0X
Return on Ad Spend
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Healthcare Training
Google Ads

$2.48M in course registrations at a 6.3x return for hands-on clinical training.

0X
Return on Ad Spend
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Internet Service Provider
Google AdsMeta Ads

15,634 wireless and fiber signups at $28 each, August 2025 through August 2026.

0
Service Signups (13 Mo)
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Dance Studio Franchise
Google AdsMulti-Location

One playbook, 108 studio accounts, 42,115 introductory lesson requests in a year.

0
Studio Accounts
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Commercial Roofing
Google AdsLocal Services

12,100+ estimate requests across 14 metro markets since 2022.

0+
Estimate Requests Since 2022
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Wellness Clinic
Google AdsLocal Services

856 appointment requests in the last 12 months, at $81 per booking.

0
Bookings, Last 12 Months
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Blockchain Law
Google Ads

212 consultation requests across 13 practice-area search campaigns for a crypto-native law firm.

0
Consultations, Oct 2025 – Aug 2026
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Music Marketing
Google AdsMeta Ads

772 artist and label inquiries in the last 12 months, at $90 per lead.

0
Leads, Last 12 Months
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Headwear
Google AdsGoogle Shopping

Monthly revenue up 5.5x year over year for a headwear brand on Google Ads and Shopping.

0X
Overall ROAS
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Industrial Cutting Tools
Google AdsGoogle Shopping

Over $1M in tracked revenue at a 12.9x ROAS across four full years, 2022 through 2025.

0X
Overall ROAS
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Mental Health Care
Google Ads

7,277 appointment requests at $47 each, August 2025 through August 2026.

0
Appointment Requests (13 Mo)
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Matchmaking
Meta Ads

A sustained, full-funnel Meta program built around individual client searches.

0
Campaigns In Market
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Emergency Vehicle Equipment
Google AdsGoogle Shopping

$4.7M in revenue since 2022, with the yearly return holding between 2.4x and 2.6x every single year.

0X
Return on Ad Spend
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Apparel & Costume
Google AdsGoogle Shopping

A $1.2M October, up 36% year over year, for a costume brand whose whole season comes down to one month.

0X
Return on Ad Spend
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E-commerce
Google Ads

$430K in revenue at a 4.4x ROAS, with a $216K December peak.

0X
Overall ROAS
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Industrial Electrical Safety
Google Ads

$244K in tracked revenue this year from a B2B industrial safety catalog, four years into the program.

0X
Overall ROAS
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Rideshare App
Google Ads

11,199 app installs at $4.20 each for Bermuda’s rideshare and delivery app.

0
App Installs (12 Mo)
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Garden Center
Google AdsLocal Services

Spring revenue up 79% year over year at a 7.1x return for a seasonal garden center.

0X
Overall ROAS
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Immigration Law
Google AdsConversion TrackingSearch Strategy

From 14 booked consultations a year to 834, at 1/19th the cost per booking.

0
Consultations Booked, Year One
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Medical Supplies
Google AdsGoogle Shopping

Revenue up 50% year over year for an online medical supply retailer, scaled without losing efficiency.

0X
Return on Ad Spend
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Forensic Consulting
Google Ads

Case inquiries grew from 24 a year to 562, a 23x increase.

0
Inquiries, Last 12 Months
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Everyday Carry Gear
Google AdsMeta Ads

$164K in tracked revenue across Google and Meta at a 2.8x blended ROAS.

0X
Blended ROAS
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Outdoor Lighting
Google AdsMeta Ads

$121K in tracked revenue at a 4.7x blended ROAS across Google and Meta.

0X
Blended ROAS
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Japanese Real Estate
Google Ads

12,347 conversions at $1.32 each, August 2025 through August 2026.

0
Conversions
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Pet Supplements
Google AdsGoogle Shopping

$1.5M in tracked revenue across a Google Ads partnership running since 2022.

0X
Lifetime ROAS
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Nursing Education
Google AdsMeta Ads

2,301 nurse practitioner student leads in a year at a $26 cost per lead.

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Leads, Aug 2025 – Aug 2026
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Custom Felt Goods
Meta Ads

$323K in tracked revenue at a 2.6x blended ROAS across its top Meta campaigns.

0X
Blended ROAS
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Memorial Services
Google Ads

1,720 service inquiries in 17 months, at $24 each.

0
Service Inquiries
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Military Apparel
Google AdsGoogle Shopping

Half the ad spend, a 59% higher return: efficiency-first Google Ads for a Marine Corps merchandise brand.

0X
Return on Ad Spend
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Alcohol Monitoring Technology
Google Ads

From 6 leads a month to 218: a 34x step change after a full account rebuild.

0
Leads (12 Mo)
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Fine Art Supplies
Google AdsGoogle Shopping

A 5.1x return in the program’s first ten months for a New York fine art supplies retailer.

0X
Overall ROAS
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Classic Car Parts
Google AdsGoogle Shopping

$11.7M in classic muscle car parts revenue at a 14x return, after a vehicle-by-vehicle account rebuild.

0X
Return on Ad Spend
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Office Space
Google Ads

Tour requests more than doubled on a flat budget: 1,414 leads in 2022 to 3,047 in 2025.

0
Leads in 2025
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Senior Living
Google Ads

1,514 tour requests at $54 each across three communities.

0
Tour Requests
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Wood Stoves
Google AdsGoogle Shopping

$233K in tracked revenue at an 8.1x ROAS, August 2025 through August 2026.

0X
Overall ROAS
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Craft Beverages
Google Ads

$148K in tracked revenue at a 3.8x return for a craft beverage catalog.

0X
Overall ROAS
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Watches
Google AdsGoogle Shopping

A boutique program built for $700 orders: 33 tracked sales at a $721 average order value.

0X
Best Month ROAS, Dec 2025
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E-commerce
Google Ads

Monthly revenue doubled in a year on a lean two-campaign Performance Max structure.

0X
Overall ROAS
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