Sea Services

Sea Services provides ash scattering ceremonies at sea for families in the New York area. A sea memorial is one of the most personal decisions a family makes, and most of them begin with a search. The account's job is to be present, clear, and respectful at that moment.

The Challenge

The account started from zero in April 2025: 3 inquiries in its first month on $226 of spend. Sea burial is a specific, sensitive service. The demand exists, but it had to be reached carefully, with budget growing only as fast as the results proved out and with messaging that treats every searcher as a family in mourning, not a transaction.

The Solution

• One focused Search campaign covering ash scattering and sea burial searches for the New York area, kept tightly scoped to genuine service intent
• Budget scaled in step with results: monthly spend grew from $226 in April 2025 to about $3,800 in 2026, while cost per inquiry held near $24
• A small secondary NYC campaign maintained for testing

The Results

Seventeen months in, the account has connected 1,720 inquiries to Sea Services at $24 each, and volume has settled into a steady, sustainable rhythm rather than a spike.