HITCH
11,199 app installs at $4.20 each for Bermuda’s rideshare and delivery app.
Results from our Google Ads management.
HITCH is a rideshare and delivery app serving Bermuda. For an app, growth means installs, so that is what the account is built to buy.
The Challenge
Bermuda is a small, sharply bounded market. There is no endless audience to churn through, so every dollar has to find a new phone efficiently, on both app stores, without overpaying for demand the brand would capture anyway. The account also has to cover the moments that matter on the island, from airport arrivals to riders searching for the alternatives.
The Solution
- Dedicated app install campaigns for Android and Apple, budgeted and optimized separately
- A brand Search campaign protecting the HITCH name at under $10 per conversion
- A competitor Search campaign capturing riders comparing their options, at $6 per conversion
- Service Search campaigns for general demand plus a dedicated airport campaign
- YouTube reach campaigns layered with video retargeting to keep the app in front of the island
The Results
Over the last twelve months the install campaigns delivered 11,199 app installs at $4.20 each. Since the account’s first month in July 2025 it has recorded 15,073 conversions on $71K in total spend, and after a near-total spend pause in February and March 2026, the relaunch pushed monthly conversions past every previous high within two months.
- 11,199 app installs from the install campaigns at $4.20 each
- Android: 8,803 installs at $3.88; Apple: 2,396 installs at $5.39
- 15,073 total conversions on $71K in spend since July 2025
- 1,996 conversions in July 2026, the account’s record month, set two months after relaunch
The Numbers
15,073 Conversions$4.74 each
All tracked conversions per month since July 2025, the account’s first month. The dip in early 2026 is real: spend paused almost entirely, and the relaunch went on to beat every prior month.
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