Stark

Stark Office Suites provides premium office suites and workspace across the New York metro area, with locations spanning Manhattan, Westchester, Long Island, Greenwich, and Hartford. Every lead is a tour request or inquiry from a business looking for its next office.

The Challenge

Office space in the New York metro area is one of the most expensive search markets in the country, and each Stark location competes in its own local auction. In 2022 the account generated 1,414 leads on $407K of spend, a $288 cost per lead. The budget was not going to grow, so every improvement had to come from structure and efficiency.

The Solution

• One Search campaign per location: dedicated campaigns for 825 Third Ave in NYC, Garden City, Greenwich, White Plains, Scarsdale, Tarrytown, Mount Kisco, Rye Brook, and Hartford, each with its own budget and bid strategy
• Separate campaigns for office space and virtual office products, so two different buyer intents never share a budget
• Bidding matched to each market: Max Clicks in high-volume markets, Max Conversions where the data supported it, manual control and exact match where volume was thin
• Regional coverage campaigns for Westchester and Fairfield County to capture demand not tied to a single building
• A dedicated competitor-terms Search campaign to stay present when prospects compare workspace providers

The Results

The location-by-location structure let budget flow to the buildings and products that produced tours. Volume climbed year after year while spend stayed flat: 1,414 leads in 2022, 1,725 in 2023, 2,789 in 2024, and 3,047 in 2025.