About Us
Who We Are
Our business runs on two core principles.
Everything else follows from them.
Honesty
We tell the truth, even when it costs us. If something isn't working, you'll hear it from us first. We'd rather lose a client than mislead one.
Clarity
You'll always know what we're doing and why. No jargon walls, no vanity dashboards. Just clear reporting and plain-English strategy.
The Team
Small team. Big results.
Every person here chose performance marketing because they love the craft. We're practitioners, not project managers.
William Arnett
Founder
William is the founder of the company. He started 8 years ago scaling clients with ads and organically building our agency.
Reileigh Zohren
Head of Operations
Reileigh is our head of operations, she came to us from Meta where she managed customer success. She is a Meta pro and the navigator of our performance strategies.
Tristan Meyer
Head of Business Development
Tristan is our head of business development. Having worked in Digital Marketing over the last 10 years, he leads our growth and helps clients into the DWa success program.
Samia Yazdani
Creative Specialist
Samia is our creative specialist. She is our expert in ad creative strategy, graphic design, and visual storytelling. Our scroll-stopping machine.
Stacey Fielding
Head of Finance
Stacey is our head of finance. We increase your revenue, while she manages ours. She is also our contract guru.
Join Us
Want to work with us?
Book a free strategy call. No pitch deck, no pressure. Just an honest conversation about what we can do for your business.