Soberlink

Soberlink builds remote alcohol monitoring technology. This account speaks to the concerned party: family members who need a clear, documented picture of a loved one’s sobriety, often in custody and co-parenting situations. The audience is sensitive, the framing has to stay respectful, and the search terms that matter are precise.

The Challenge

For three straight years, the account averaged single-digit tracked leads a month. In 2024 it spent $138K and recorded 78 leads, roughly $1,785 apiece. Spend kept rising while volume stayed flat, and no amount of optimization inside the old structure was going to close that gap. Something structural had to change.

The Solution

• A full rebuild, run in iterated generations: the campaigns are literally numbered 1, 2, 2A, and 3 as structures were tested and replaced
• A low-cost broad-match Search structure as the core volume driver, split into themed variants
• Theme segmentation matched to real search intent: proving sobriety, custody and parenting plans, co-parenting, and monitoring
• A consolidated AI Max Search test running alongside the proven structure
• Performance Max as a low-cost supplement, adding 467 leads at $24 each
• YouTube efficient-reach campaigns split by screen, one excluding TV and one including it

The Results

The step change came in March 2025. In the twelve months from March 2025 through February 2026, the account generated 2,617 leads at $81 each, against an average of 6 leads a month across all of 2024. Volume peaked at 395 leads in December 2025.