Vostok Europe

Vostok Europe is a specialist watch brand known for oversized, high-durability watches. On Google, that profile means a boutique account: a handful of considered, high-ticket orders each month rather than daily volume, with an average tracked order near $700.

The Challenge

High-AOV, low-volume accounts break the usual playbook. With 33 tracked orders across ten months, some months close at zero, and no single campaign accumulates enough conversions for the algorithm to coast. Every structural choice has to squeeze signal from scarce data, and the month that matters most, December, has to convert when it comes.

The Solution

• Rebuilt the core structure: a general Performance Max campaign, a Feed Only Performance Max split, and a dedicated branded Search campaign
• Ran collection-level campaigns where the catalog has a story to tell: the men’s collection Performance Max returned $6.5K on $935 in spend (7.0x), and a special-edition campaign returned $3.5K on $501 (7.1x)
• Tested beyond purchase campaigns, including web-visit Search and Display tests, to learn where high-ticket buyers enter the funnel

The Results

The account behaves exactly like the boutique brand behind it. Orders are few and large, December delivered the standout month, and the collection campaigns earned returns above 7x.