Exclusive Matchmaking

Exclusive Matchmaking is a high-end personal matchmaking service. Its advertising has an unusual job: alongside attracting new client applications, much of the media plan exists to find the right person for one specific search at a time.

The Challenge

Most Meta accounts optimize one funnel toward one conversion. This one has to find very specific people, of a particular profile, in a particular place, repeatedly, for each new search, while also keeping an evergreen pipeline of prospective clients warm. And because the clientele expects discretion, this page reports the shape and scale of the program rather than individual results.

The Solution

• Dedicated campaigns for individual searches, each launched, refreshed, and relaunched as the search evolves, with new versions dated September 2025 through August 2026
• Always-on top-of-funnel audience testing to keep finding new pockets of qualified prospects, $8.1K over the last 12 months
• MOFU and BOFU retargeting to bring warm visitors back to the application, $5.0K over the last 12 months
• A full-funnel structure that has been maintained and iterated across a multi-year partnership

The Results

The clearest signal in a service business is where the money goes and how long the client stays. Over the last 12 months, more than 70% of the budget went to the work this service actually sells: dedicated searches for individual clients. And the partnership keeps renewing, with fresh campaign launches throughout the year.