Kogalla

Kogalla makes trail lights for ultrarunners and night hikers. Demand follows the dark months: it builds through fall and peaks as the days get short.

The Challenge

A specialist light for running trails at night is a considered purchase for a narrow audience. The program needed Google to capture active demand and Meta to create it, and both channels had to clear a real return on a combined budget that averaged under $2K a month.

The Solution

• Ran a feed-driven Performance Max campaign as the core Google engine for shopping placements
• Kept branded search in its own campaign, protecting brand queries at a 6.1x return
• Worked Meta on a dated launch cycle, with fresh campaign builds launched and retired through the year, June 2025 through July 2026
• Held Google spend steady through the fall peak and trimmed it through spring and summer to protect efficiency

The Results

Across both channels the program returned $121K on $25.7K in spend. Google carried the heavier load at a 5.0x return, and Meta added $20K in tracked value at 3.8x.