Mokomoko
12,347 conversions at $1.32 each, August 2025 through August 2026.
Results from our Google Ads management.
Mokomoko is a platform for buying akiya, Japan's vacant houses, and other property across Japan. Buyers around the world are curious about these homes, and the account's job is to turn that scattered curiosity into measurable conversions.
The Challenge
Akiya demand is global, fragmented, and driven by curiosity as much as intent. A search account here has to do three jobs at once: capture generic akiya and Japan property queries, defend the brand name, and reach buyers comparing alternatives, all on a budget that rarely passed $2K a month.
The Solution
- Kept a combined generic and branded search campaign as the volume engine of the account
- Added a dedicated generic campaign focused on akiya and Japan property queries
- Launched a competitor campaign to reach buyers comparing platforms
- Split brand into its own campaign so brand demand is measured and defended separately
The Results
Conversions compounded through 2025. Monthly volume grew from 113 in October 2024, the first full month in the data, to a peak of 2,652 in December 2025, and the account held above 1,300 monthly conversions into May 2026.
- 12,347 conversions from August 2025 through August 2026
- $1.32 average cost per conversion across the window
- 23x growth in monthly volume, from 113 conversions in October 2024 to a 2,652 peak in December 2025
- The core search campaign delivered 11,995 conversions at $0.75 each over the last 12 months
The Numbers
12,347 Conversions$1.32 each
Conversions by month, August 2025 through August 2026. Volume peaked in December 2025 and held above 1,300 a month into late spring.
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