Rally Felt Co

Rally Felt Co is a custom felt brand. Its catalog runs from felt pennants and banners to storybook-companion felt sets and a monthly book-and-felt subscription box. The entire paid program runs on Meta.

The Challenge

Most of the catalog is tied to individual storybook titles, each with its own audience, its own season, and its own inventory cycle. Restocks come and go, December products have a hard deadline, and the subscription box needs a steady flow of new members year round. One catch-all campaign would starve the winners. The account needed a structure that funds each product on its own merits and still feeds the brand new audiences.

The Solution

• A dedicated always-on campaign for the Monthly Book & Felt Box subscription, the account’s single largest revenue driver
• An evergreen campaign carrying the a-la-carte catalog
• Individual campaigns per storybook set, including Brown Bear, The Rainbow Fish, Little Blue Truck, Room On The Broom, The Nativity, and Ants Go Marching, so each title gets its own budget and creative
• Restock campaigns timed to inventory drops, such as Color Monster and Mouse Cookie
• Seasonal pushes: a December subscription-box campaign and a two-part Black Friday offer with a separate clearance sale
• A dedicated top-of-funnel audience-testing campaign feeding proven audiences to the rest of the account
• Geo-split campaigns for the Australian market

The Results

The top campaigns of the last twelve months turned $125K in spend into $323K in tracked revenue, a 2.6x blended return, with the subscription box and the evergreen catalog doing the heavy lifting and individual titles spiking well above the blend.