SoHo Art Materials
A 5.1x return in the program’s first ten months for a New York fine art supplies retailer.
Results from our Google Ads management.
SoHo Art Materials is a fine art supplies retailer in New York, selling professional-grade paints, canvas, aluminum stretcher bars, and frames. The Google Ads program started small in November 2025, with under $400 in first-month spend.
The Challenge
A new account has no conversion history to lean on. Starting from under $400 in month-one spend, the program had to find which products justify cold-traffic budget, and keep the store’s own brand demand measured on its own. In a catalog where professional supplies carry very different price points, that meant campaign-level control from day one.
The Solution
- Concentrated budget in a Core Winners Performance Max campaign built around proven products, which returned $17.9K on $3.7K in spend, a 4.8x return
- Split branded search into its own campaign: $29.6K in tracked revenue on $2.1K in spend, a 14.3x return
- Built campaigns around the professional lines, aluminum stretcher bars, aluminum canvas frames, and paints, alongside a catalog-wide Performance Max
- Tested standard Shopping on top SKUs and the full catalog, plus a small Demand Gen trial, and kept budget where the return was proven
The Results
Ten months in, the account runs at a 5.1x blended return. Monthly revenue climbed from $602 in the first month to a peak of $18.0K in May 2026.
- 5.1x blended ROAS across the first ten months
- $72K in tracked revenue on $14.1K in ad spend
- Monthly revenue grew from $602 in November 2025 to an $18.0K peak in May 2026
- Branded search returned 14.3x with the Core Winners campaign at 4.8x
The Numbers
5.1x ROASfirst 10 months
Monthly tracked revenue, November 2025 through August 2026, from a standing start to a five-figure peak.
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