Laurel Denise
From $20K to $140K per month in three months through paid search and social.
Results from our Google Ads management and Meta Ads management.
Laurel Denise designs planners, stickers, and stationery, and sells them direct. The brand had just pivoted: it used to sell personalized jewelry, and the whole business was moving over to planners.
The Challenge
A product switch resets everything an ad account has learned. The audiences, the creative, the search terms, and the seasonality of planners all differ from jewelry, and the store needed the new category to take off quickly enough that the pivot paid for itself. Monthly conversion value from ads was running at about $20K when the engagement started.
The Solution
- Set up Google Merchant Center so the planner catalog could run through Shopping placements
- Optimized the Performance Max campaigns around the new product range
- Built a Facebook funnel for the planners, from prospecting through remarketing
- Wrote new ads around new angles for a planner buyer rather than a jewelry buyer
- Met with Laurel every week to review the numbers and agree the next round of changes
The Results
Within three months, monthly conversion value from the account grew from $20K to $140K while the account as a whole held a 4x return on ad spend. On the Google side alone, January through June 2023 produced $114K in conversion value on $12.9K in spend, with the top search campaign holding an 86.8% impression share.
- Monthly conversion value grew 7x, from $20K to $140K, in three months
- 4x return on ad spend maintained across the whole account
- $114K in Google Ads conversion value on $12.9K in spend, January through June 2023
- 86.8% search impression share on the top search campaign, so its demand was never lost to a competitor
The Numbers
$20K → $140K↑ 600%
Monthly conversion value growth. The chart shows the scaling from the start of the engagement through three months of optimization.
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