Grace Technologies

Grace Technologies manufactures industrial electrical safety products for B2B buyers, with distinct product lines such as GracePort, GraceSense, and the HSM 600. Selling safety equipment to industrial customers on Google is a different game from consumer e-commerce: order values swing widely and buyers search with precise intent.

The Challenge

B2B revenue is lumpy. In this account a single month ranges from under $7K to over $45K, and a structure tuned for smooth consumer demand would chase that noise. The account needed campaigns stable enough to run for years, segmented by product line so each range gets matched to the way its buyers actually search.

The Solution

• Anchored the account on a long-running Shopping campaign for the GracePort line, which has produced $214K in tracked revenue on $54.6K in spend, a 3.9x return over its lifetime
• Built dedicated Search campaigns for individual product lines, including the HSM 600 and GraceSense, with GraceSense traffic routed to its own landing page
• Consolidated the wider catalog into an all-products Performance Max campaign in 2026, which returned $20.4K on $2.2K in spend, 9.2x, in its first months
• Held media spend in a steady band, most months between $5K and $6K, so performance shifts reflect demand rather than budget swings

The Results

Four years in, the account still compounds. The last twelve months produced $244K in tracked revenue at a 3.7x blended return, with the strongest month in the entire account history landing in June 2026.