Deep Eddy

Deep Eddy Psychotherapy is a Texas group practice offering therapy and psychiatric services, in person and by telehealth. Every number on this page is an appointment request or an intake call. Nothing more personal than that.

The Challenge

Search demand for mental-health care is broad, but a practice’s capacity is not. Deep Eddy spans multiple Texas cities and several distinct service lines, therapy, psychiatry, TMS, and Spravato, each with its own economics and its own intake constraints. Monthly budgets have ranged from under $5K to more than $55K across the engagement, and the account structure has to hold at both ends: precise enough to respect capacity, broad enough to fill it.

The Solution

• Brand traffic carved into its own campaign, delivering 1,836 conversions at about $9 each over the last twelve months
• City-segmented Search campaigns for Austin, Dallas, Houston, and McKinney, plus a core-cities campaign covering both in-person and telehealth demand
• A telehealth-only Search campaign covering the rest of Texas
• Dedicated campaigns per service line, psychiatry, TMS, and Spravato, kept separate from general therapy terms
• Performance Max running alongside Search, adding 740 conversions
• Scheduled activation on select campaigns, switched on only for set windows to control pacing

The Results

From August 2025 through August 2026 the account produced 7,277 appointment requests at $47 each. When budget scaled up in spring 2026, intake followed: April 2026 alone brought 1,446 requests, the best month in the account’s history.