FMCA

FMCA helps trucking companies stay compliant with federal motor carrier regulations: registrations, filings, and the paperwork that keeps a fleet on the road. The company was launching a new website and wanted paid search running from day one as part of a push to grow the business.

The Challenge

The site was custom-built, and its forms, calls, and purchases did not map onto a standard tracking setup. Without reliable conversion data there is no way to bid on what actually makes money, so tracking had to be solved before a single campaign could be trusted.

The trucking compliance market is also crowded with lookalike services bidding on the same terms. Winning it meant knowing which keywords carried real intent, what competitors were promising, and where the margin was.

The Solution

• Worked with FMCA's developer for two weeks to get conversion tracking right on the custom site before launch, covering calls from ads, website contacts, app downloads, and purchases
• Ran keyword research across the trucking compliance market to find the terms behind each service line
• Analysed competitor ads and offers to position FMCA's campaigns against them
• Built Google Search campaigns around the services with the clearest intent
• Met with FMCA every week to review results and kept optimizing toward the highest-profit conversions

The Results

The account scaled quickly. Within months it was producing $230K+ a month in revenue on $27K in ad spend, a blended return of 8x, and it kept growing 10-30% month over month from there. In the first eight months (November 2022 through June 2023) the campaigns drove 65K clicks and $882K in conversion value on $108K in spend, with one in ten clicks converting.

FMCA's owner said: "Will and his exceptional team have transformed my business. Their creativity, innovation, and strong communication have been invaluable. Digital Will goes above and beyond, and I highly recommend them to any business seeking a results-driven professional ad team."