KeyBar
$164K in tracked revenue across Google and Meta at a 2.8x blended ROAS.
Results from our Google Ads management and Meta Ads management.
KeyBar makes key organizers and everyday-carry gear in the USA. The catalog sells year round, but the biggest moments are seasonal: Black Friday, the December run, and the gift holidays scattered through the calendar.
The Challenge
Brand demand alone does not grow a gear brand. The program needed Google to convert the people already searching for KeyBar, Meta to put the product in front of new buyers, and both channels working together through the holiday windows that produce the strongest weeks of the year.
The Solution
- Protected brand demand with a dedicated branded search campaign covering the US and Canada
- Ran Performance Max for general shopping coverage across the catalog
- Structured Meta as a full funnel, with TOFU prospecting campaigns feeding MOFU and BOFU remarketing
- Kept a continuous audience-testing track on Meta, with dated test campaigns launched through the year
- Layered sale sprints onto the funnel for Black Friday, December, Valentine's Day, Father's Day, and the 4th of July
The Results
The blended program returned $164K on $58K in spend. Branded search anchored Google's efficiency while the Meta funnel scaled prospecting, and the December peak reached $15.7K in Google Ads revenue alone.
- $164K in tracked revenue across both channels at a 2.8x blended ROAS
- Branded search returned 3.3x: $55.1K on $16.8K over the last 12 months
- The Meta MOFU/BOFU campaign returned 3.9x: $24.6K on $6.3K in spend
- November and December combined for $29.1K in Google Ads revenue during the holiday push
The Numbers
$164K Revenue2.8x blended ROAS
Google Ads tracked revenue by month, August 2025 through August 2026. Spend throttled back from February through April, and no March data exists in the account; the gap in the line reflects that.
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