Balanced Bodies

Balanced Bodies is an anti-aging and wellness clinic in Lawrenceville offering services that include hormone therapy, peptide therapy, IV therapy, and medically supervised weight loss programs. Every lead is an appointment request from a prospective patient.

The Challenge

A single-location clinic with several distinct service lines cannot be run as one generic campaign. The account's legacy Smart campaign proved the point: over the last 12 months it spent $10,684 and produced 12 bookings. Each service attracts a different patient with different intent, and wellness advertising also demands careful, compliant framing. The account needed a structure that let each service line earn its own budget.

The Solution

• Dedicated DWA Search campaigns per service line: hormone therapy, peptide therapy, IV therapy, GLP-1, and weight loss, each with its own budget and keywords
• A branded Search campaign to capture people already looking for the clinic by name at low cost
• Google Local Services Ads running alongside Search to own the local map and service listings
• A Performance Max test for peptide therapy aimed at cold audiences

The Results

The service-line structure gives every dollar a job. Over the last 12 months the account produced 856 appointment requests at $81 per booking, with the branded and Local Services campaigns delivering the cheapest bookings and the service-line campaigns bringing in new patients.