Holly Days Nursery

Holly Days Nursery is a garden center selling everything from tropical plants and pond supplies to bulk mulch, online through its Shopify store and in person at the nursery. Its revenue tracks both: online orders and measured visits to the store itself.

The Challenge

A garden center's year is compressed into a spring window. April and May carry the season, the account goes dark from winter into early spring, and monthly spend has to move from a few hundred dollars in the March ramp to $16.7K at the May peak without wasting the surge. The account also serves two kinds of buyer at once: people ordering online and people driving to the nursery.

The Solution

• A seasonal campaign calendar: dedicated Spring search and Performance Max campaigns rebuilt for each year, with the account paused through the off-season
• Performance Max segmented by product line, with separate campaigns for bulk materials and mulch, the Shopify catalog, and selected spring promo products
• Store-visit Performance Max campaigns to drive foot traffic to the nursery, including a dedicated tropical plants variant
• Category search campaigns for seasonal lines such as pond and aquatics
• A Shopping campaign restricted to bulk materials and mulch only

The Results

The structure gets stronger every season. Each spring peak has topped the last, and in 2026 the account delivered back-to-back months near $96K while holding a 7x return across the full year.