WellBe

WellBe Solutions is an e-commerce brand selling its catalog through Google Shopping placements. The account had run before at a few hundred dollars a month; the goal was to turn it into a channel that could scale spend steadily without giving back its return.

The Challenge

In August 2025 the account was spending about $1.0K a month and tracking $6.7K in revenue. The question was not whether the ads worked, it was whether they could scale. Small accounts often stall when budgets rise: cost grows and revenue does not follow. WellBe needed a structure that could absorb five times the spend while holding a roughly 3x return.

The Solution

• Consolidated the catalog into a single primary Performance Max campaign, giving the algorithm every conversion signal in one place instead of splitting thin data across many campaigns
• Ran a parallel Feed Only Performance Max campaign, shopping placements without display or video assets, to measure how much of the performance the product feed drives on its own
• Scaled budgets in steps, from about $1.0K per month in August 2025 to about $5.5K per month by July 2026, raising spend only while the return held near 3x

The Results

The account scaled without breaking. Spend grew roughly 5x across the year and revenue grew with it, with the blended return holding at 3.0x.