Tiny Wood Stove

Tiny Wood Stove sells small wood-burning stoves for tiny homes, vans, boats, and cabins. It is a niche category with a devoted audience and a hard seasonal curve, and the ad account has to respect both.

The Challenge

The account ran on a modest budget, roughly $2,000 to $3,000 a month, against demand that swings hard with the seasons. Every dollar had to reach the traffic that actually produces revenue: shoppers comparing specific stoves, and buyers searching for the brand by name. Blending that traffic into one campaign would have made a budget this size impossible to steer.

The Solution

• Built the account around a feed-only Performance Max campaign: shopping placements driven by the product feed, with no display or video assets diluting spend
• Split branded search into its own campaign to protect brand queries and measure them separately from cold traffic
• Ran a dedicated non-branded search campaign for category terms, held to a tight budget
• Layered seasonal Performance Max pushes on top, including a Spring Sale and a summer sale campaign

The Results

From August 2025 through August 2026 the account produced $233K in tracked revenue on $28.5K in spend, an 8.1x return. The window closed on its strongest note: monthly revenue climbed from $10.1K in April 2026 to $47.9K in August 2026.