TrailerJacks

TrailerJacks is a specialty trailer parts retailer offering a massive catalog of hitches, jacks, wiring harnesses, winches, cargo management solutions, and accessories. They serve both commercial fleet operators and recreational trailer owners, with approximately 110,000 SKUs covering virtually every trailer part available on the market.

The Challenge

We began working with TrailerJacks during their lowest season, which added an additional layer of complexity to an already challenging situation. The entire advertising operation consisted of just a brand search campaign and a single Performance Max campaign—110,000 SKUs crammed into one campaign, making optimization and budget allocation virtually impossible. The existing structure had no room for growth without a fundamental rethinking of the approach, and the diverse customer base spanning commercial fleet operators and recreational users each brought different buying patterns and product needs.

The Solution

• Mapped seasonal demand patterns across the full product catalog and evaluated the two-campaign structure to identify where performance was being left on the table
• Segmented all 110,000 SKUs into logical product categories based on use case, price point, and demand patterns with custom labeling in the product feed
• Restructured Performance Max into dedicated campaigns per category, each with its own budget and bidding strategy
• Built category-specific search campaigns and launched Dynamic Search Ad campaigns to capture long-tail demand across the massive catalog
• Implemented remarketing campaigns to re-engage browsing visitors across the product catalog
• Developed aggressive peak-season scaling strategies with dynamic seasonal budgets that shifted spend to match demand curves
• Built year-round optimization strategies and refined audience targeting through continuous testing of purchase behavior segments

The Results

The transformation from a two-campaign account to a category-driven architecture was the single biggest unlock for TrailerJacks. With 110,000 SKUs, treating the entire catalog as one monolithic campaign meant Google’s algorithms couldn’t effectively optimize for the vastly different performance characteristics of hitches vs. wiring vs. winches. Segmenting the catalog enabled category-specific budgets, bidding strategies, and audience targeting that simply weren’t possible before.