Who We Are

Our business runs on two core principles.

Honesty. We tell the truth, even when it costs us. If your ads aren't working, we'll tell you. If Google Ads isn't right for your business, we'll say so before you spend a dime. We respect that we're dealing with real money and real businesses, not just numbers on a dashboard.

Clarity. You'll actually understand what we're doing. We don't hide behind jargon or black-box strategies. Your ad account doesn't exist in a vacuum. It's part of your business, and you need to make informed decisions about it. That means we explain everything, answer every question, and make sure you're never in the dark about where your money is going.

William Arnett

William Arnett

Founder

William is the founder of the company. He started 8 years ago scaling clients with ads and organically building our agency.

Reileigh Zohren

Reileigh Zohren

Head of Operations

Reileigh is our head of operations, she came to us from Meta where she managed customer success. She is a Meta pro and the navigator of our performance strategies.

Tristan Meyer

Tristan Meyer

Head of Business Development

Tristan is our head of business development. Having worked in Digital Marketing over the last 10 years, he leads our growth and helps clients into the DWa success program.

Carlie Gerberick

Carlie Gerberick

Creative Specialist

Carlie is our creative specialist. She is our expert in copywriting, visual design, and merchandising. Our brand whisperer.

Stacy Fielding

Stacy Fielding

Head of Finance

Stacy is our head of finance. We increase your revenue, while she manages ours. She is also our contract guru.