PrimeFish Seafood Co.

PrimeFish Seafood Co. is a premium frozen seafood retailer specializing in restaurant-quality products—snow crabs, lobsters, shrimp, scallops—delivered directly to consumers. They came to us with zero Google Ads presence and a $50/day budget, looking for a consultant who could turn paid search into a reliable growth engine.

The Challenge

PrimeFish had no existing Google Ads presence whatsoever. Starting from a blank slate with a limited budget presented a unique set of obstacles that demanded extreme efficiency from the very first dollar spent.

Zero campaign history meant no conversion data and no performance benchmarks to build on. The premium price point required precise targeting to reach consumers willing to pay for restaurant-quality seafood at home. Seasonal demand patterns created significant fluctuations in search volume throughout the year. And the competitive market was already dominated by established players in the premium seafood e-commerce space.

The Solution

• Built the entire Google Ads infrastructure from zero—account setup, conversion tracking, and Merchant Center integration
• Conducted thorough keyword research to identify high-intent seafood purchase queries
• Started with a conservative $50/day budget to gather data while minimizing risk
• Launched Performance Max directly, leveraging Google’s machine learning to find the right audience from the start
• Optimized product feed with rich titles, descriptions, and high-quality imagery for maximum Shopping ad performance
• Split-tested “PMax General” (full asset coverage) vs. “PMax Feed Only” (Shopping-focused) to identify the most efficient approach
• Refined audience signals based on early conversion data and customer demographics
• Implemented continuous A/B testing on ad creative, product groupings, and bidding strategies
• Expanded audience targeting based on proven conversion patterns and purchase behavior data
• Gradually increased budget from $50/day to full scale, maintaining ROAS throughout the growth curve
• Adapted strategies for seasonal peaks and troughs in seafood demand

The Results

What started as a $50/day experiment became a $3.4 million revenue engine. Every phase of scaling was deliberate—budgets increased only after proving ROI at each level, which is how we maintained a 5.88x ROAS even at full scale. Starting from zero turned out to be an advantage: a clean foundation with no inherited bad data or suboptimal campaign decisions.