Laurel Denise

Laurel Denise had recently pivoted from personalized jewelry to premium planners and needed eCommerce campaigns that could drive high-ticket sales on a Shopify Plus store—fast.

The Challenge

The business had undergone a complete product pivot. The old advertising data was irrelevant, Google Merchant Center wasn’t set up for the new catalog, and there was no proven funnel strategy for the planner market. Laurel needed a consultant who could build a full-funnel acquisition engine from scratch and prove ROI quickly—before the next planner season passed them by.

The Solution

• Set up Google Merchant Center and optimized product feeds for the full planner catalog
• Launched and optimized Performance Max campaigns to capture high-intent shopping traffic
• Built a Facebook Ads funnel with top-of-funnel awareness, mid-funnel consideration, and bottom-of-funnel conversion campaigns
• Created fresh ad angles with new creative to support high-ticket planner sales
• Implemented comprehensive conversion tracking across Google and Meta platforms
• Held weekly strategy meetings to review Google Ads performance and discuss ongoing optimizations

The Results

Within just three months, monthly conversion value skyrocketed from $20K to $140K—a 7x increase. The campaigns maintained a strong 4x ROAS across the account, positioning the Shopify Plus store for sustainable long-term growth.