Kiriko Made

A Japanese lifestyle brand rooted in centuries-old textile traditions, Kiriko Made needed a Meta Ads strategy as intentional as their craftsmanship—one that would honor their premium positioning while scaling revenue year after year.

The Challenge

Portland’s Kiriko Made, founded by Katsu Tanaka, sells premium Japanese clothing and lifestyle goods—shibori-dyed shirts, sashiko-stitched jackets, boro patchwork—with price points starting at $100 for shirts and $200+ for outerwear. With two physical stores and an e-commerce presence, the challenge was building a Meta Ads engine that could profitably acquire customers for high-AOV, craft-driven products where visual storytelling matters deeply.

The Solution

• Structured a full-funnel Meta strategy: top-of-funnel Shops Testing campaigns for creative discovery, CBO campaigns for scaling winners, and dedicated retargeting for mid- and bottom-funnel audiences
• Tested across every product category—apparel, kitchen, home, office—and discovered apparel consistently delivered 3–5x+ ROAS while other categories underperformed on Meta
• Reallocated budget aggressively toward apparel rather than forcing underperforming categories
• Evolved creative strategy toward carousel ads, 30–40 second video reels, and dynamic catalog ads that consistently outperformed static images
• Leaned into seasonal gift guides—Valentine’s Day, Mother’s Day, Father’s Day—which drove major revenue spikes
• Launched local awareness campaigns generating 500+ link clicks per week at ~$0.25 per click, feeding foot traffic to both Portland stores
• Ran CBO campaigns that routinely hit 5–7x ROAS, with the best reaching 7.54x

The Results

This wasn’t a one-time win—it was compounding improvement, built on disciplined testing, creative iteration, and relentless focus on what actually converts. Revenue grew 177% over two years while ROAS improved every single year.