FMCA

FMCA, a trucking compliance company, was launching a brand-new website and needed Google Ads campaigns that could hit the ground running—generating leads from day one without wasting budget on guesswork.

The Challenge

FMCA’s new site had custom functionality that made standard conversion tracking nearly impossible out of the box. There was no historical ad data, no Google Analytics setup, and no way to measure what was working. The team needed a consultant who could build the entire measurement and advertising infrastructure from scratch—and start driving revenue immediately.

The Solution

• Worked closely with FMCA’s developer over two weeks to ensure conversion tracking worked perfectly with the custom site functionality
• Built a tailored Google Analytics setup with conversion tracking through Google Tag Manager
• Performed extensive keyword research on the trucking compliance market and competitive landscape
• Conducted detailed competitor analysis to identify positioning opportunities
• Launched Google Search Ads campaigns optimized specifically for lead generation
• Held weekly strategy meetings to review performance, discuss results, and continually optimize for highest profit

The Results

What started as a brand-new website with zero ad history quickly became a high-performing revenue engine. Monthly revenue scaled past $230K from just $27K in ad spend, with consistent month-over-month growth that never slowed down.