Azaria

Azaria’s owner had been burned by ad agencies before. She wanted campaigns that actually worked—and the freedom to spend more time at home with her children instead of stressing over marketing.

The Challenge

Azaria had tried running ads before but struggled with agencies that overpromised and underdelivered. Conversion tracking was broken, there was no Google Merchant Center, and the brand had zero structured ad strategy. The owner needed a consultant who could make advertising a reliable growth channel—not a source of anxiety.

The Solution

• Audited and fixed broken conversion tracking that had been producing inaccurate data for months
• Conducted client interviews and survey analysis to uncover high-converting marketing angles
• Performed detailed keyword research for the diaper bag and accessories market
• Established Google Merchant Center and launched Shopping Ads for the full product catalog
• Built Facebook Ads campaigns for top-of-funnel awareness, mid-funnel consideration, and bottom-of-funnel conversion
• Implemented Facebook Dynamic Remarketing to recapture warm audiences
• Held regular strategy meetings to review performance and align on growth priorities

The Results

What started as a $20K/month brand became a $130K/month operation within a single year. Revenue compounded from there—three consecutive years of 30% year-over-year growth, ultimately generating $3.2 million in total sales.