About Us

Who We Are

Our business runs on two core principles.
Everything else follows from them.

Honesty

We tell the truth, even when it costs us. If something isn't working, you'll hear it from us first. We'd rather lose a client than mislead one.

Clarity

You'll always know what we're doing and why. No jargon walls, no vanity dashboards. Just clear reporting and plain-English strategy.

The Team

Small team. Big results.

Every person here chose performance marketing because they love the craft. We're practitioners, not project managers.

William Arnett

Founder

William is the founder of the company. He started 8 years ago scaling clients with ads and organically building our agency.

Reileigh Zohren

Head of Operations

Reileigh is our head of operations, she came to us from Meta where she managed customer success. She is a Meta pro and the navigator of our performance strategies.

Tristan Meyer

Head of Business Development

Tristan is our head of business development. Having worked in Digital Marketing over the last 10 years, he leads our growth and helps clients into the DWa success program.

Carlie Gerberick

Creative Specialist

Carlie is our creative specialist. She is our expert in copywriting, visual design, and merchandising. Our brand whisperer.

Samia Yazdani

Creative Specialist

Samia is our creative specialist. She is our expert in ad creative strategy, graphic design, and visual storytelling. Our scroll-stopping machine.

Stacy Fielding

Head of Finance

Stacy is our head of finance. We increase your revenue, while she manages ours. She is also our contract guru.